A Chilean ad agency released a PSA called "Por Amor a Las Tetas" ("For The Love of Breasts") which features sweaty exercising breasts, breasts on the ones and twos, soapy breasts in the shower, breasts quieting crying babies, breasts being fondled, and even breasts bouncing through the city.
Wonder why we say 'breasts' instead of 'women' doing theses activities? Because, if you view the PSA, you might think that women aren't even involved. There are no faces of any of the owners of these bouncing bosoms in the entire ad. The only face is that of the crying infant before the magical mammaries come to the rescue.
The tagline:
Si tanto nos gustan, deberiamos cuidarlas. Incentiva a mujer a hacerse un examen de mamas.
Translation - If we like them so much, we should take care of them. Make a woman get a breast exam.
While this isn't a rarity (See "I Heart Boobies" and "Save the Boobs"), it is no less ridiculous.
And as Buzzfeed correctly points out, this is how a PSA featuring nude breasts should be done. (The Scottish government sponsored this ad, which was the first to feature full nude breasts.)
Watch the PSA and read more here.
