No Me Gusta: Save The Tetas But What About The Women?

According to the National Cancer Institute, 226,870 women have been diagnosed with breast cancer this year alone. 39,510 died last year.  

A Chilean ad agency released a PSA called "Por Amor a Las Tetas" ("For The Love of Breasts") which features sweaty exercising breasts, breasts on the ones and twos, soapy breasts in the shower, breasts quieting crying babies, breasts being fondled, and even breasts bouncing through the city. 

Wonder why we say 'breasts' instead of 'women' doing theses activities? Because, if you view the PSA, you might think that women aren't even involved. There are no faces of any of the owners of these bouncing bosoms in the entire ad. The only face is that of the crying infant before the magical mammaries come to the rescue. 

The tagline:

Si tanto nos gustan, deberiamos cuidarlas. Incentiva a mujer a hacerse un examen de mamas.

Translation - If we like them so much, we should take care of them. Make a woman get a breast exam.

While this isn't a rarity (See "I Heart Boobies" and "Save the Boobs"), it is no less ridiculous.

And as Buzzfeed correctly points out, this is how a PSA featuring nude breasts should be done. (The Scottish government sponsored this ad, which was the first to feature full nude breasts.) 

Watch the PSA and read more here. 

"Pinkwashing" Products to Fight Breast Cancer

Pink Pumpkins for Breast Cancer Awareness Month

You've seen the pink ribbons and pink Kitchen-Aid mixers around town because October is Breast Cancer Awareness Month. Breast cancer advocates have taken their branding efforts even farther this year by selling pink pumpkins. 

But will "pinkwashing" products help find the cure faster?

Anyone can slap a pink ribbon on a product and try to turn a profit. Indeed, no agency or private entity monitors who can plaster products with pink or whether the sale of those products actually funds legitimate charities working to end breast cancer.

Some disreputable companies even go so far as to put pink ribbons on products that are known to cause cancer. Read more.

Just think, before your buy pink.

Also, check out "Pink Ribbons, Inc.," a documentary about how corporations benefit from the pink movement.