Is this just targeted marketing or sexist?
Monday, January 23, 2012
LEGO Line for Ladies: Sexist?
LEGO toy company created a line of toys targeted at girls which features female characters, a fashion design shop, and a beauty salon. [We wonder why none of these female characters are shown carrying a brief case, wearing a business suit, or working. We hear they let us vote now, too.]
Eating disorder specialist Carolyn Costin believes this new line, called LEGO Friends, promotes gender stereotyping and body dissatisfaction in girls. Costin created a change.org petition stop to production of the toys. View the LEGO ad below.
Check out the full story here.
